We throw away more than
Over 40% of it is packaging – most of it tossed after just one use.
I thought it was insane. But when I tried to shop more sustainably, I quickly realised how hard it actually was.
Cutting down on plastic wasn’t that easy
Everything was wrapped in plastic, and the sustainable alternatives were either expensive, messy or just... not practical.
So I started looking for small changes that could actually work in everyday life. The first thing I landed on was soap.
I tried refill pouches. They cost more – and made more of a mess.
Then I turned the bottle around and read the label: 90% water.
That’s when it hit me:
We already have water at home. Why are we shipping it around the world in plastic bottles?
It creates unnecessary transport emissions – and bulky plastic packaging we don’t really need.
And that’s how the idea for Elico was born:
A dispenser you buy once. Refill tablets you mix with water from your tap.
No plastic bottles. No wasted transport.
Just a better feeling – for you, and for the planet.
Tobias Fiskum
Founder of Elico
Why Elico?
Elico is a Norwegian brand, founded in 2023, with a simple goal:
To make sustainable choices easier—without compromising on quality, comfort, or design.
We believe the small things in your daily routine should feel good and do good.
That’s why we created a refillable soap system that cuts plastic waste without losing the luxury.
Each refill tablet means one less plastic bottle—and together, we’re making a real difference.
Over 100,000 plastic bottles kept out of production, landfills, and the ocean.
More than 5,000 people have already made the switch.
Ready to give it a try?
